Browsing by Author "Esengun, Kemal"
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Determining the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products Tomato case study in Turkey
Goktolga, Z. Gokalp; Esengun, Kemal (EMERALD GROUP PUBLISHING LIMITED, 2009)Purpose - The purpose of this paper is to determine the factors affecting the consumers' willingness to pay higher prices for genetically unmodified products. Design/methodology/approach - Tomato was selected as a model ...